Marketing managers are responsible for a wide range of activities, from launching new markets to creating marketing programs and campaigns, to tracking budgets and analyzing trends. They promote businesses, services, products, or brands by developing marketing and pricing strategies, generating new leads, and managing marketing department staff. To ensure success, they need extensive knowledge of marketing strategies and the ability to identify new business opportunities. Marketing managers are responsible for developing, implementing and executing strategic marketing plans for the entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
This involves creating and maintaining a strong and consistent brand across a wide range of online and offline marketing channels. As a marketing manager, you will be expected to plan and oversee many different activities, such as market launches, advertising, email campaigns, events, and social media. You'll also collaborate in an interdisciplinary way, and report on marketing metrics. Additionally, you will be responsible for tracking the budget of your entire department, a segment, or an individual marketing campaign. Ultimately, your role is to help create profitability and results for the company.
To do this effectively, you must have an understanding of the latest trends in the industry as well as the ability to identify new business opportunities. An outstanding marketing manager will be someone whose experience translates into greater brand awareness and greater profitability.
